Empty Label values in API response for ad performance report

[Damir Murzagulov]

Hi there! 

Looking for somebody who able to exlain why Label and Labelids not have being returned in AD_PERFORMANCE_REPORT

My request:

POST 

https://adwords.google.com/api/adwords/reportdownload/v201809?__fmt=XML&__rdquery=SELECT CampaignId,CampaignName,Labels,LabelIds,Impressions

FROM AD_PERFORMANCE_REPORT WHERE CampaignId IN [1370474364]

DURING LAST_7_DAYS

API Response

<?xml version='1.0' encoding='UTF-8' standalone='yes'?>

<report>

    <report-name name='AD_PERFORMANCE_REPORT'/>

    <date-range date='Jul 9, 2019-Jul 15, 2019'/>

    <table>

        <columns>

            <column name='campaignID' display='Campaign ID'/>

            <column name='campaign' display='Campaign'/>

            <column name='labels' display='Labels'/>

            <column name='labelIDs' display='Label IDs'/>

            <column name='impressions' display='Impressions'/>

        </columns>

        <row campaignID='1370474364' campaign='Avery - GDN - Prospecting - Responsive' labels='--' labelIDs='--' impressions='0'/>

        <row campaignID='1370474364' campaign='Avery - GDN - Prospecting - Responsive' labels='--' labelIDs='--' impressions='85879'/>

        <row campaignID='1370474364' campaign='Avery - GDN - Prospecting - Responsive' labels='--' labelIDs='--' impressions='0'/>

        <row campaignID='1370474364' campaign='Avery - GDN - Prospecting - Responsive' labels='--' labelIDs='--' impressions='0'/>

        <row campaignID='1370474364' campaign='Avery - GDN - Prospecting - Responsive' labels='--' labelIDs='--' impressions='0'/>

        <row campaignID='1370474364' campaign='Avery - GDN - Prospecting - Responsive' labels='--' labelIDs='--' impressions='0'/>

        <row campaignID='1370474364' campaign='Avery - GDN - Prospecting - Responsive' labels='--' labelIDs='--' impressions='0'/>

    </table>

</report>

Meanwhile then I request Labels from CAMPAIGN_PERFORMNCE_REPORT for same campaignID I get Labels 

My request:

POST 

https://adwords.google.com/api/adwords/reportdownload/v201809?__fmt=XML&__rdquery=SELECT CampaignId,CampaignName,Labels,LabelIds,Impressions

FROM CAMPAIGN_PERFORMANCE_REPORT WHERE CampaignId IN [1370474364]

DURING LAST_7_DAYS

API reponse 

<?xml version='1.0' encoding='UTF-8' standalone='yes'?>

<report>

    <report-name name='CAMPAIGN_PERFORMANCE_REPORT'/>

    <date-range date='Jul 9, 2019-Jul 15, 2019'/>

    <table>

        <columns>

            <column name='campaignID' display='Campaign ID'/>

            <column name='campaign' display='Campaign'/>

            <column name='labels' display='Labels'/>

            <column name='labelIDs' display='Label IDs'/>

            <column name='impressions' display='Impressions'/>

        </columns>

        <row campaignID='1370474364' campaign='Avery - GDN - Prospecting - Responsive' labels='[&quot;Budget - GDN&quot;]' labelIDs='[3672710818]' impressions='85879'/>

    </table>

</report>

 

What I am miising? Can sombody explain what problem here? 

[Google Ads API Forum Advisor Prod]

Hi Damir,

Thank you for posting your concern.

Could you confirm if the 'Budget - GDN' label name is associated only in the campaign with ID 1370474364? If yes, I asked this because when I checked your account, the ad groups that belongs to the campaign 'Avery - GDN - Prospecting - Responsive' don't have associated label name.

With this reason, could you confirm if my understanding is correct that you are expecting to return the label 'Budget - GDN' if you will use the Ad Performance Report because it belongs to the campaign 'Avery - GDN - Prospecting - Responsive'? If yes, I am afraid that this is not possible as the Ad Performance Report returns the data/statistic aggregated at the ad group level. It means that it will only return the labels associated at ad group level.

Let me know if you have questions/clarifications.

Regards,
Ejay
Google Ads API Team

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[Damir Murzagulov]

Thanks for the quick reply! Yes, I am confirming that we don't have labels for the ads and expected to see the same labels as for campaigns.