What sort of Status changes are permitted to TextAds effective January 31, 2017?

[adiv...@wordstream.com]

Hello,

I've read in the following AdWords Developer Blog post that the only changes to existing Text Ads that will be allowed in any supported AdWords API version on or after January 31, 2017 - are changes to the TextAd's Status

http://googleadsdeveloper.blogspot.com/2016/09/more-time-for-upgrading-your-standard.html

Are there be any special restrictions to the values that may be assigned to the AdGroupAdService.AdGroupAd.status field in the "set" operation?  For example, will the "set" only be allowed by the API if the value of the "status" is being updated to DISABLED?

Thank you

[Peter Oliquino]

Hi,

There had been no mentioned restrictions as to which AdGroupAd.Status value can be passed to the SET operator for the Text Ads. You may continue to update the Text Ad's status with any value stated in the documentation. I hope this helps.

Thanks and regards,

Peter

AdWords API Team

[adiv...@wordstream.com]

Hello Peter,

Thank you for such a prompt response.  So the API would, for example, allow us to perform a SET operation that updates an existing Text Ad's status from PAUSED to ENABLED?  I am citing that case, specifically, because it would appear to conflict with the goal of the AdWords team to migrate customers from Text Ads to Expanded Text Ads as expediently as possible.  Therefore, I want to make certain that it will still be allowed on or after January 31, 2017.

-Al

[Peter Oliquino]

Hi,

My apologies for the delay. The AdWords API will still allow that operation for the Status field since the plan is for Standard Text Ads to still continue to serve as mentioned in the blog. However, it is strongly recommended to migrate/upgrade from Standard Text Ads to Expanded Text Ads in order to fully utilize the functionality of the AdWords API for your text ads.

[adiv...@wordstream.com]

Peter, thanks for confirming.

We are definitely continuing with our efforts to advise and assist customers with replacing their Standard Text Ads with Expanded Text Ads as soon as possible!