Difference in results between google ad words API and keyword planner console

[numan tariq]

Good Day,

I’m trying to forecast the value of various keywords using the google Adwords API. So far, the clicks, costs per click, and other metrics returned through the API don’t come anywhere close to those retrieved through the Keyword Planner console. There are several adjustable forecast parameters in the console such as language, location, and search network, and I tried to match these parameters in the API but still there is alot of difference.
Here is the data returned by the API

{

"campaignForecastMetrics": {

"impressions": 14520.986328125,

"clickThroughRate": 0.32958287000656128,

"averageCpcMicros": "31342",

"clicks": 4785.8681640625,

"costMicros": "150000030",

"conversions": 74.193649291992188,

"conversionRate": 0.015502652153372765,

"averageCpaMicros": "2021736"

}

}

and here is the data by keyword planner console

Conversions

120

Avg. CPA

$1.25

Clicks

3.8K

Impressions

17K

Cost

$150

CTR

22.6%

Avg. CPC

$0.04

Please let me know if you need any information from our end to assist in resolving this issue.

Best regards,

Numan Tariq

[Google Ads API Forum Advisor]

Hi,

Thank you for contacting the Google Ads API support team.

Based on the information provided, I understand that you are facing the discrepancies with the data generated via the API and UI. To analyse the issue please provide us with the following information:

• Complete updated API logs (request and response with request-id and request header) generated at your end 
• Downloaded report from the keyword planner UI and the API
• Confirm for which fields you are observing this discrepancy

You can send them via Reply privately to the author option or Direct reply to this email.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02s02v0:ref" (ADR-00227763)

Thanks,
 

Google Ads API Team

 

[numan tariq]

Please let me know If you need anything

[Google Ads API Forum Advisor]

Hi,

I would like to inform you that the UI screenshot which you have provided is cropped and does not contain the customer ID in it. So, kindly provide us with the uncropped UI screenshot including the customer ID to assist you further.

[numan tariq]

login-customer-id : 9511535245

[numan tariq]

Here is the complete screenshot of UI

On Wednesday, March 20, 2024 at 4:31:51 PM UTC+5 Google Ads API Forum Advisor wrote:

[Google Ads API Forum Advisor]

Hi,

After checking the Google Ads account 9511535245, we couldn't find any keyword forecast reports in the UI. Could you please provide us with how that report was generated (the navigation path) so that we can check from our end and assist you further? 

[numan tariq]

Hye 
Yeah sure I can guide you through the path.
First of all I login into to ads.google.com then Select the account 846-917-6003.
Then I goto Tools in the left menu bar and select Keword Planner in Planning section.
Then I click Discover New Keywords Card.
Type my keyword lets say "Technology" and press Get Results.
Then click the checbox of desired keyword and add it to keyword plan.
Then move to the next tab which is Forecast.
Click all saved keywords which only includes the desired keyword and add all the desired filters to get result. Which gives me conversions budget Clicks and other resutls.

[Google Ads API Forum Advisor]

Hi,

Please be informed that I have removed your earlier response from the forums as it contains the PII information.

We have followed the steps you have mentioned and verified the accounts with Ids 846-917-6003 and 951-153-5245 for which we don't see any keywords in the UI (shows empty). I would recommend you to check with the same account Ids when pulling the reports from the API and UI. If you are still facing any issues, provide us with the following information to analyse the issue further:

• Complete updated API logs (request and response with request-id and request header) generated at your end 

• Confirm for which fields you are observing this discrepancy

• Downloaded report showing the account Id from the keyword planner UI by highlighting the data where you are seeing the discrepancy

You can send the details via Reply privately to the author option, or direct reply to this email.