Keyword Targeting With Multiple Ads Per AdGroup

[s...@feedonomics.com]

Just to confirm, when we have a keyword in our AdCustomizer (FeedItem) feed target an AdGroup, can we have two FeedItems in the AdCustomizer feed with the same keyword, but inserting different values (headline1 headline2 etc) into a single ad within the targeted AdGroup?

Or could/should we have a single row for the keyword in our AdCustomizer feed with extra columns for the multiple ad templates?

{=adcustomizer_feed.ad1_headline1:default_headline1}

{=adcustomizer_feed.ad1_headline2:default_headline2}

{=adcustomizer_feed.ad1_description:default_description}



{=adcustomizer_feed.ad2_headline1:default_headline1}

{=adcustomizer_feed.ad2_headline2:default_headline2}

{=adcustomizer_feed.ad2_description:default_description}

Will either method work?

Thank you!

[Peter Oliquino (AdWords API Team)]

Hi Sam,

My apologies as I am unsure what you meant by associating your keyword with your Ad Cusomtizers. However, you can have multiple feed items for your ad customizers as seen in this guide. That said, your initial method should work.

Best regards,
Peter

AdWords API Team