Why would anyone choose to develop ANYTHING on google, ever?

[Matthew Klein]

Let me just lob this message into the googleplex. Why would you deprecate a perfectly fine API? Sure, sure... great... you gave us a year to completely re-write our code to use a new (completely different) API. But... why? My company is small. I invested limited resources to make code that works with Google's platform. Now I must take time and resources from something else, to re-build it. It doesn't matter if you gave me a year. You could have given me ten years. The point is the same. What you did cost me and my small company.

This is not the first time google has chosen to "deprecate" something I have come to rely on. Look, I get it; supporting old stuff is a pain. And no doubt there's some obscure regulatory reason you need to deep-six the old Adwords API -- maybe it was inherently unable to comply with privacy regulations or whatever.

But, dude, you're GOOGLE. *YOU* should spend the time and resources to figure it out. Why are you making me -- and ten thousand small developers around the world -- run around like crazy to re-build something that already worked for people?

May I speak frankly? I would never choose to build anything on Google, if I don't have to. (Sure, thanks to the natural monopoly you have with ads, I must comply with your wishes to use the Ads API.) But - for example - what business manager in his or her right mind would ever choose to build a service on top of Google Cloud, when the evidence is staring us in the face that Google is perfectly happy to shut down services and APIs when it suits them, and then to off-load the cost of support and maintenance onto the customer, rather than the engineering team that built the service in the first place?

I suspect this message will be deleted by someone at Google before anyone else reads it, but I sincerely hope it can reach someone internally at Google, in the engineering management team. You are driving away potential users. The costs will not be immediately obvious to you, but every time you do something like this (shut down an API users have come to rely on), there are thousands of future projects and companies that will choose to not use google in the future. You are undependable.

Sorry for being frank. I just wanted to speak for what I think must be many people who are silently stewing.

Matthew Klein

Collective2

[Google Ads API Forum Advisor]

Hi Matthew,

Thanks for your feedback. I understand your migration concerns and have shared your input with our team.

Regards,
Matt
Google Ads API Team

Matt Google Ads API Team

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