BidModifier field in Criteria Performance Report

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GD

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Jun 18, 2015, 9:33:44 AM6/18/15
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Hi,

I'm trying to get mobile modifiers via the CRITERIA_PERFORMANCE_REPORT. However, the result is always empty. Maybe I'm misunderstanding the purpose of the BidModifier field in this report?

"SELECT CampaignId, AdGroupId, Id, CpcBid, FirstPageCpc, TopOfPageCpc, QualityScore, BidModifier, CriteriaType, Criteria FROM CRITERIA_PERFORMANCE_REPORT WHERE CriteriaType = 'MOBILE_DEVICE' DURING 20150615,20150615"

Yields an empty result for an account that contains mobile modifiers.

Umesh Dengale

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Jun 18, 2015, 3:53:56 PM6/18/15
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Hello,

The CRITERIA_PERFORMANCE_REPORT is a Single attribution report. This means for every impression, AdWords will pick *one* criterion that is the most relevant criterion for that impression, and show it in the report. Even though you have a MOBILE_DEVICE criteria, that probably is not the most relevant criteria that triggered the Ad, hence it doesn't show up in that report.

Thanks,
Umesh, AdWords API Team.
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