Invalid Mobile App Id - INVALID_MOBILE_APP

[PPC Developer]

I'm getting mobile application ID(s) via the API, and trying to add as negative or biddable criterion to another ad group. In doing so, I get exceptions:

[CriterionError.INVALID_MOBILE_APP @ operations[103].operand.criterion.appId; trigger:'10002-CA-APP-PUB-8367418828198308', CriterionError.INVALID_MOBILE_APP @ operations[309].operand.criterion.appId; trigger:'10002-CA-APP-PUB-8392731756470098']

And I have a lot of these, where I cannot neither add or delete them:

mobileapp::10002-ca-app-pub-8367418828198308

mobileapp::10002-ca-app-pub-8392731756470098

mobileapp::10002-ca-app-pub-4028238683451937

mobileapp::10002-ca-app-pub-8162149483502798

mobileapp::10002-ca-app-pub-5694554969453415

mobileapp::10002-ca-app-pub-1413939963884036

mobileapp::10002-ca-app-pub-5075118958809920

mobileapp::10002-ca-app-pub-2397825577270378

mobileapp::10002-ca-app-pub-4640908852121081

mobileapp::10002-ca-app-pub-3169207933671961

mobileapp::10002-ca-app-pub-4547683005564946

mobileapp::10002-ca-app-pub-9549248647599949

mobileapp::10002-ca-app-pub-3605354403339561

How do I add or delete these mobile apps as adgroupscriterion?

[googleadsapi...@google.com]

Hi,

The format of the app ID that you used was invalid which triggers the CriterionError.INVALID_MOBILE_APP error. A well formed app ID for AdWords API would be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. You may check this guide for details. I would suggest to correct those app ID then retry your request again.

Let me know if you still encounter any error after doing my suggestion.

Thanks and regards,

Luis

AdWords API Team

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[PPC Developer]

Hi Luis,

I'm well aware of the format for both iOS and Android. However, these mobile application IDs are returned by AdWords via a call to get Automatic Placement Performance report.. So basically, adwords is telling me that these are the mobile apps that are giving us a lot of clicks. It's not me trying to construct my own app ID. These are coming back from the API call to adwords. And when I try to add these to exclusion lists via NegativeCampaignCriteria, the API returns an error complaining about the app ID format. So, it's basically AdWords returning these. 

I saw another post related to this, https://groups.google.com/forum/#!searchin/adwords-api/INVALID_MOBILE_APP%7Csort:date/adwords-api/WUvX2wjhz6U/Xn_x7wdMBgAJ

But, what's the solution?

[Dorian Kind]

FWIW, I also reached out to the group back in 2017 about this sort of placements, and was told that

"[...] these IDs may continue to appear in placement reports for a time while we continue to work on cleaning up the old data. However, the invalid IDs do not actually affect your targeting, and they should always come back with no stats because of this."

If I understand OP correctly, not only do they still appear in the placement reports, they also accumulate stats now. I'd also like to understand how we can exclude these (AdMob?) placements.

Best,

Dorian

[PPC Developer]

I found a workaround : 

if you submit them with a prefix of 1- (for iOS) and 2- (for Android) then the API call returns successfully.

AdWords returns this:

mobileapp::10002-ca-app-pub-3605354403339561

 and if you call AdWords back with the same app ID like below to either target or exclude this particular app, you'll get invalid app ID error.

mobileapp::10002-ca-app-pub-3605354403339561

But...if you append the platform id like below it works:

mobileapp::2-10002-ca-app-pub-3605354403339561

So in my code, I have a special case handling for mobileapp IDs that start with 10002 or 10001, then replace it with 2-10002 and for 10001, replace it with 1-10001.

Automatic Placement reports also return app ID's with 3-<appd ID> where 3- identifies Windows mobile apps. However, I found that these cannot be excluded or specifically targeted. So not sure why Google is giving us the traffic, but yet we're unable to control anything about windows apps : can't pause them, can't add them to exclude list, can't specifically target them, can't adjust bids programmatically, etc...That seems like a very strange business practice to me. 

But the above workaround fixed my problem for iOS and Android apps. 

[googleadsapi...@google.com]

Hi,

I would like to confirm from my end if the workaround you tried is indeed correct. For me to further check, could you provide the complete report definition you used to generate the Automatic Placement Report as well as your clientCustomerId so I could check those mobile app IDs with the team? You may reply via Reply privately to author.

Regards,

Luis

AdWords API Team

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Also find us on our blog and discussion group:
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To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/4883f471-52c4-4be3-a6ac-365652ea325c%40googlegroups.com.