Retention of data in adwords

[Tirtha Ghosh Dastidar]

Hi Team,

Is there a standard retention policy for performance reports in adwords. I want to download reports that go back to 2017. Is that viable ? Can you point me to documentation that tells about retention policy.

[Dannison Yao (AdWords API Team)]

Hi Tirtha,

There is no specific retention policy for AdWords data, you should be able to retrieve information since day one when your ads started serving. However, do take note of timeouts when downloading reports, so in order to avoid this, we recommend that you breakdown your reports by using predicates or narrowing down the date range.

Let me know if you have further clarifications.

Regards,

Dannison

AdWords API Team