Adwords API - Create Ad with feed dynamic URL

[Maurício Bento]

Hi Team,

 

I'm developing an app for my company to improve the exhibition of ads based on my Google Shopping XML Feed.

 

We are already creating campaign, adgroup, keywords, bid strategies, importing data from XML feed and creating Ads.

 

The limitation we are having is that we cannot have a dynamic URL on the FinalURL field, this way instead of having one ad for the 1000 products, we would need to have 1000 ads, as we cannot use the dynamic flags.

This limitation is described here:

https://developers.google.com/adwords/api/docs/guides/ad-customizers

    You can put strings, prices, numbers, and even a countdown to a specific date/time in your ad. Replacements can occur in ad titles and description lines, but you cannot perform replacements using this feature on the display or final URLs.

 

This is how it would be the ideal to create an Ad with the API

$textAd1 = new TextAd();
$textAd1->headline = sprintf('{=%s.Name}', $feedName);
$textAd1->description1 = sprintf('This is our best offer of {=%s.Preco} now!', $feedName);
$textAd1->description2 = sprintf('Run as this is ending soon!',
$feedName);
$textAd1->finalUrls = sprintf('%s{=%s.Url}', $website, $feedName);
$textAd1->displayUrl = $website;

 

Where $feedName is the feed from Google checkout.

 

One way which I think I could solve this is use the trackingTemplates and develop a system to map the destination URLs, but still it would mean a huge effort.

 

For those who ended up having this issue, do you foresee a solution for this?

 

Thanks and Regards,

 

[Umesh Dengale]

Hello,

In above case, the Ad customizer can't be used and using tracking URL template would be more appropriate. Please check out our upgraded URL document for more details.

Cheers,

Umesh, AdWords API Team.

[Maurício Bento]

Hi Umesh,

Thanks for the inputs.

In this regards, I believe there is no way that this can be done dinamically, right?

I know I'm going a bit too far in this, but in this sense the only approach I can see is to:

 -> Instead of having one dynamic ad for all products

I need to go with the approach

 -> One ad per product.

Final question, are there any restrictions by Google Adwords to have like 1.000 ads created under the same ad group?

Thanks and regards,

[Umesh Dengale]

Hello,

You could refer to this page which describes how to manages ads, adgroups and campaigns in your account. In the AdWords, the limit of the number of active or paused ads per account is 4 million.

Regards,

Umesh, AdWords API Team.

[MCC Test]

Hello ,

I am having a same exact situation, I have 10k products and don't want to create ads for each 10k products, So I used ad customizer but then one big issue I can't feed dynamic Lanfing Page URL, so that's a big issue over here.

Is there any solution or work around for this??

Thanks,

Ronak Shah

[Maurício Bento]

Hi Team,

The issue I had was that the logic I was running was fetching non-active ad groups, so I didn't have the expected behavior.

After changing the logic instead of foreachs inside each one and another and using something like that:

var agSelector = AdWordsApp.adGroups()

    .withCondition('CampaignStatus = ENABLED')

    .withCondition('AdGroupStatus = ENABLED')

    .withCondition('Status = ENABLED');




I was able to obtain the result I wanted.




Best regards,

--

Maurício Bento Ghem

RPBR - Soluções Web
Cel: +55 51 8146-8553

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[MCC Test]

Hello Maurício,

How come this solution can work for feeding dynamic Landing Page URL??

Let me explain you my situation here again I have a list of 10K Products listed in an excel sheet with product name, price, product landing page URL  and target keyword.So I tried creating the Ad customizer feeding dynamic values with target keyword but Final URL can't be feeded dynamically so how can we achieve this via API I don't want to create 10K Ads I just need to create one Ad which will feed dynamic values.

Appreciate Your help!!

Thanks,

Ronak Shah

[Umesh Dengale]

Hi Ronak,

The Ad customizer could be used to inject dynamic information into your ads(e.g. strings, prices, numbers, and even a countdown to a specific date/time), but you cannot perform replacements using this feature on the final URLs. Please check out the Ad Customizers guide for more details.

Thanks,

Umesh, AdWords API Team.

[MCC Test]

Hello Umesh,

Thank you for your response. I do know very well that Ad customizer has no replacement for final url, so in this case do I need to create 10,000 ads instead of creating just one ad.Definitely I cannot send users to static final url, I need to land them to specific product page.Can we make use of tracking templates here, something like this "http://www.example.com/{=ProductFeed.urlpath}" and setting final url as "http://www.example.com/"

As I guess when any ad is clicked first of all tracking template is called so will this work? I definitely do not want to create 10k ads so trying to find if it can be done by one dynamic ad.

Looking for best approach on this.

Thanks,
Ronak Shah

[Michael Cloonan (AdWords API Team)]

Hello,

This seems to be the same question as we're working on here: https://groups.google.com/forum/#!topic/adwords-api/5nC4yaNPQpo

Let's use that linked thread for this issue instead of this one.

Thanks,

Mike, AdWords API Team