Problem with getting Impressions data from Criteria Performance Report

[Denis Mazur]

Hi,

I have problem with getting Impressions data from Criteria Performance Report https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report


The request which we send by API:

SELECT Id, Criteria, ClickType, Date, Clicks, AverageCost, Cost, Impressions, CampaignId, CampaignName, AdGroupId, AdGroupName
FROM CRITERIA_PERFORMANCE_REPORT
DURING 20190722, 20190722

For one keyword, we get two types of ClickType:

• Headline
• Phone calls

Data that we get by API:

Headline:

• Impressions: 1333
• Clicks: 57
• Cast: $ 203.52

Phone calls:

• Impressions: 163
• Clicks: 1
• Cast: $ 3.90

Summary data that we get by API:

• Impressions: 1496 - wrong data
• Clicks: 58 - correct data
• Cast: $ 207,42 - correct data

The data that we see in the Google Ads interface:

• Impressions: 1333
• Clicks: 58
• Cast: $ 207,42

If we sum Impressions data it does not match with the data in the interface, although all other data match when summing data.

[Google Ads API Forum Advisor Prod]

Hi Denis,

The Criteria Performance Report does not really have a Google Ads UI equivalent view or report as you can see in our API to UI report mapping guide. That being said, so that I can identify which report you should be comparing against the Google Ads UI, and so that I could investigate further if there are indeed discrepancies, could you send to me the complete screenshot of the UI?

You may reply using the Reply privately to author option.

Thanks and regards,
Peter
Google Ads API Team

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