Ad details before trafficking

[INI GlobalOps]

From the ads api - is there a way to get an ad's details before it goes live?

Like if we set up an ad on Monday with the headline 'abc'  and it is set to be trafficked Friday:

Can we make an api call on Wednesday and get the metrics such as the ads'  headline 'abc'?

Thank you!

[Google Ads API Forum Advisor Prod]

Hello,

Thanks for reaching out. If the ad has been created, you can get any relevant information, such as a headline, that you would get from a live (enabled) ad. The following guides may be helpful:

• Ad management
• Reporting

Regards,
Matt
Google Ads API Team

Matt Google Ads API Team

 

ref:_00D1U1174p._5004Q2Eomxe:ref

[INI GlobalOps]

Hi Matt - thank you for this - when you say 'live' does that mean an ad that was created but hasn't run yet or an ad that is currently running?

We enter our ads in the google UI in a paused state and schedule them to publish at a later time.

• Could you please clarify: Does your answer mean that we are able to get ad information in this paused state before it actually runs?
• how long does it take for an ad's information (headline, display_url, etc) to be available from the api
  • like when I create an ad or campaign in the UI - what time does it take for us to be able to request that data from the api

[Google Ads API Forum Advisor Prod]

Hi,

I work with Matt and let me continue the discussion for this concern.

What my colleague means by the term 'live' is that the ads are already serving or showing on the Google networks.

Also, please find the my answer below for each of the question:

• Could you please clarify: Does your answer mean that we are able to get ad information in this paused state before it actually runs?

Yes, this is possible and you may refer to the documents below to know how based on the API that you want to use:
https://developers.google.com/google-ads/api/docs/reporting/overview
https://developers.google.com/adwords/api/docs/guides/reporting

For retrieving data of ads such as headline, then you can specifically use the following report types:
Google Ads API - https://developers.google.com/google-ads/api/fields/v6/ad_group_ad
AdWords API - https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report

 

• how long does it take for an ad's information (headline, display_url, etc) to be available from the api
  • like when I create an ad or campaign in the UI - what time does it take for us to be able to request that data from the api

If an ad is successfully created in the UI, then you can now get the its information via API.

Let me know if you have further questions.

Regards,

Ernie John Blanca Tacata Google Ads API Team

ref:_00D1U1174p._5004Q2Eomxe:ref