Is it possible to get keywords from a phrase using TargetingIdeaService?

[corinn...@dentsuaegis.com]

Hi,

 

I’m currently doing a project to help media planners improve their process of creating ads by using AdWords API. One of the issues we want to solve is to help planners generate keywords from their ad copy. I tried using the TargetingIdeaService in AdWords API to do so, but I’m not sure if I’m doing it the right way, because some of the keywords aren’t relevant to the ad copy.

 

For example, I used ‘KEYWORD’ as the selector ideaType, and “2018 Mitsubishi Eclipse Cross ; Designed To Transcend ; Mitsubishi 's All - New Crossover With Striking Design & Super All - Wheel Control” as the query.

 

However, TargetingIdeaService returns other models as keywords such as “Mitsubishi Outlander”, which is not exactly relevant to the ad copy. So is it possible to get relevant keywords from the ad?

 

Thanks!

Corinne

[Peter Bowen]

Hi Corinne.

I've had better luck using the keywords in the ad group instead of the ad copy, but it still requires human filtration to get rid of the junk.

[Teja Makani]

Hello Corinne,

TargetingIdeaService will generate new keyword ideas based on the parameters specified in the selector. To investigate further on this concern could you please share the SOAP logs (request and response) of the operation performed. Could you also confirm whether you are using AdWords test account or production? You could use reply privately to author option while sharing. 

Regards,
Sai Teja, AdWords API Team.

[corinn...@dentsuaegis.com]

Hi Peter, Teja,

 

Thanks for the reply! I understand that TargetingIdeaService requires keyword or phrase as input. What I would like to ask, is whether I can use ad copy (ie, the entire ad text including headline 1, headline 2, and description) as input to get some keyword ideas?

Thanks!!

Corinne

 

 

[anh thuy]

me too
i have no ideal about that

Vào 02:21:45 UTC-7 Thứ Sáu, ngày 17 tháng 8 năm 2018, corinn...@dentsuaegis.com đã viết:

[Teja Makani]

Hello Corinne,

Unfortunately, TargetingIdeaService will generate keyword ideas based on the phrases entered only, but not the entire text of the Ad. You could keep any eye on our blog for future releases.

Regards,
Sai Teja, AdWords API Team.