i want to update CPC of product group in shopping campaigns using external application developed in .net. please help for the same.

[mitesh barot]

Hi,

i want to update CPC of product group in shopping campaigns using external application developed in .net.

please help for the same.

regards,

Mitesh

[Josh Radcliff (AdWords API Team)]

Hi Mitesh,

To update the CPC of a product group using the API, you would issue an AdGroupCriterionService.mutate call with a SET operation where the operand is:

• A BiddableAdGroupCriterion with:
• adGroupId set to your ad group ID
  
• criterion set to a ProductPartition with its id set to the partition (product group) ID
  
• biddingStrategyConfiguration with its bids set to a collection containing the appropriate CpcBid
  

You can get the relevant IDs by issuing an AdGroupCriterionService.get for the ad group. You can use the UpdateKeyword.cs example as a template for the mutate call. You just need to substitute your ProductPartition and its ID in place of the Keyword object in the example.

Thanks,

Josh, AdWords API Team

[rafaelf]

Hi Josh, I'm facing a similar problem with the TrafficEstimatorService.

How should I build my AdGroupEstimateRequest using ProductPartition?

Could you help me please?

Best

[Josh Radcliff (AdWords API Team)]

Hi,

Since the TrafficEstimatorService is keyword-based, you won't be able to use it to get bid information at the ProductPartition level.

However, the PRODUCT_PARTITION_REPORT does provide a BenchmarkAverageCpc field, which will give you an idea of how other advertisers are bidding on similar products.

Cheers,

Josh, AdWords API Team

[rafaelf]

Many thanks Josh, just to make my problem more clear, my main intention is to estimate traffic for my Shopping Campaigns using different bid levels as input.

So today the only way to estimate traffic for Shopping Campaigns through the API is using the PRODUCT_PARTITION_REPORT as proxy?

Best

[Josh Radcliff (AdWords API Team)]

Hi,

That's correct, as far as I know. I'm not aware of any support in the planner tools (like Keyword Planner) for product partition criteria, but you might ask on the AdWords Community to see if one of the (non-API) product experts there has alternative ideas. Note that when posting to a non-API group, you'll want to use the term Product Groups instead of product partition, since that's the name for partitions in the user interface.

Cheers,

Josh, AdWords API Team