AdGroupAdService behavior for TextAd instances for 10/26/2016 and later

[adiv...@wordstream.com]

Hello,

There's an AdWords Developer Blog posting available at: http://googleadsdeveloper.blogspot.com/2016/07/begin-upgrading-your-standard-text-ads.html

that states the following in its 2nd paragraph:

Starting October 26, 2016, expanded text ads will become the primary Search network ad type, and creation of standard TextAds will no longer be supported in AdWords.

Can you provide some clarification on how the behavior of  the AdGroupAdService will change on this date?

For example, which of the following operation types will produce a failure when applied to TextAd operands in the supported versions of AdGroupAdService.mutate calls?

- ADD

- UPDATE

- REMOVE

Thanks!

-Al 

[Vishal Vinayak (Adwords API Team)]

Hi Al,

You would not be able to add/create new text ads. However, set and remove operations would still be supported. Also, existing standard text ads will continue to serve alongside expanded text ads. This tutorial can help you with upgrading your text ads to expanded text ads. You can also refer to this guide for more details and code samples.

Regards,

Vishal, AdWords API Team