What‘s the mean by AdFormat in Search Query Report and Difference between AdFormat and AdType

[Biao Jiang]

looks like AdFormat is different from ad type, according to https://developers.google.com/adwords/api/docs/appendix/reports/search-query-performance-report#adformat, AdFormat can be:TEXT, IMAGE, DYNAMIC_IMAGE, FLASH, VIDEO, HTML, AUDIO, COMPOSITE, PRINT. how can I map ad type (https://developers.google.com/adwords/api/docs/guides/ad-features#what_type_of_ad_do_you_want) to those ad format? are "ExpandedTextAds, TextAds, DynamicSearchAds, ProductAds" all belong to "Text" ad format?

[Shwetha Vastrad (AdWords API Team)]

Hi, 

The AdFormat in the Search Query Performance Report corresponds to the underlying media format of the ad which can be one of the formats on the Template Ads page whereas the AdType in Ad Performance Report refers to one of the Ads listed here. Yes, ExpandedTextAds, TextAds, DynamicSearchAds and  ProductAds will return AdFormat as "Text". 

Regards,

Shwetha, AdWords API Team.