TargetingIdeaService for getting relevant keywords from a phrase

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corinn...@dentsuaegis.com

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Aug 17, 2018, 5:21:45 AM8/17/18

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Hi,

I’m currently doing a project to help media planners improve their process of creating ads by using AdWords API. One of the issues we want to solve is to help planners generate keywords from their ad copy. I tried using the TargetingIdeaService in AdWords API to do so, but I’m not sure if I’m doing it the right way, because some of the keywords aren’t relevant to the ad copy.

For example, I used ‘KEYWORD’ as the selector ideaType, and “2018 Mitsubishi Eclipse Cross ; Designed To Transcend ; Mitsubishi 's All - New Crossover With Striking Design & Super All - Wheel Control” as the query.

However, TargetingIdeaService returns other models as keywords such as “Mitsubishi Outlander”, which is not exactly relevant to the ad copy. So is it possible to get relevant keywords from the ad?