AdWords feed syncing - best practices

[Aaron Fay]

Hello, 

We are working with a 3rd party to pull data from our API and push it into AdWords for the purpose of Dynamic Remarketing. Our API exposes inventory data for our clients, and the issue we're running into is keeping the AdWords feed up-to-date with the inventory in our system. Our developer is reporting that if a record already exists in AdWords that they are getting an error for that item, and that when they add new items the items have a "Pending" status of 4-5 days.

My question is: is there a recommended way or best practice for keeping an AdWords feed updated with constantly-changing data? I would like to be able to advise the developer in this matter if possible.

Thanks for your time.

[Michael Cloonan (AdWords API Team)]

Hello,

The only best practice really is to update the AdWords API with your new data as it changes in your system. This should be possible if the request is structured properly, so I want to focus on what's going wrong with the request if he's getting an error.

Can you provide more details on the specific error he's getting? You can only ADD an item that doesn't already exist; to update an existing item, you need to use the SET operation. Hopefully it's that simple, but if it's more complicated I will need more information to help out, such as what service you're using, and full SOAP request/response logs, to look into this further.

Regards,

Mike, AdWords API Team