Impression share question

51 views

Skip to first unread message

Daan Groot

unread,

Jan 18, 2022, 8:30:51 AM1/18/22

to Google Ads API and AdWords API Forum

Hi,

I have a question about the metrics content_impression_share and search_impression_share in the Google Ads API.

The computation for these metrics is: imp. share = imp. / eligible imp. I was wondering if the number of eligible impressions used in these computations is the total of both networks combined or is it specific to either the search or display network?

Best regards,

Daan

Google Ads API Forum Advisor

unread,

Jan 18, 2022, 3:16:26 PM1/18/22

to adwor...@googlegroups.com

Hi Daan,

This looks like a product support issue, Get Impression Share data may be what you need. Feel free to get back to us.

Regards,

Aryeh Baker
Google Ads API Team