Keywords Performance URL Destination

[Santiago Pomar]

Hello:

Can I get Repot type Keywords Performance with column URLDestination?

URL Destination is empty ¿?

Thanks you.

Regards

[Josh Radcliff (AdWords API Team)]

Hi,

If you do not have a destinationUrl set at the AdGroupCriterion (keyword) level, then you'll get back null in that report. Other reports such as the AD_PERFORMANCE_REPORT will show you the destination URL at the Ad level.

Cheers,

Josh, AdWords API Team

[Santiago Pomar]

Thank you, Josh,

then is neccessary set criterion with  AdGroupCriterionService ?

https://developers.google.com/adwords/api/docs/reference/v201406/AdGroupCriterionService

Regards,

[Josh Radcliff (AdWords API Team)]

Hi,

No, it is not necessary to set it at the AdGroupCriterion level. You can set destination URL at several different levels in AdWords.

• AdGroupAd (e.g., the url field of a TextAd) - required
• AdGroupCriterion (e.g., the destinationUrl of a BiddableAdGroupCriterion) - optional - use this if you want ads triggered by a specific criterion such as a Keyword to take users to a different URL from the default specified on the AdGroupAd

The various reports show different levels of destination URLs. The Url field on the AD_PERFORMANCE_REPORT will contain the URL of the AdGroupAd. The DestinationUrl field on the KEYWORDS_PERFORMANCE_REPORT will contain the optional destination URL of the keyword's BiddableAdGroupCriterion, which will be null if you decide you do not want a destination URL override for that keyword.

Cheers,

Josh, AdWords API Team