Conversion rate calculation incorrect?
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Petrik de Heus
Oct 4, 2017, 5:10:06 PM10/4/17
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Hi,
For a client we are getting the following data for the Account Performance Report:
<row avgCPC='2604883' clicks='124201' convRate='1.18%' conversions='6285.00' impressions='5410839' month='2017-07-01’/>
Shouldn't the conversion rate be 6285/123201 = 5.1% instead of 1.18% ?
Kind regards,
Petrik de Heus
For a client we are getting the following data for the Account Performance Report:
<row avgCPC='2604883' clicks='124201' convRate='1.18%' conversions='6285.00' impressions='5410839' month='2017-07-01’/>
Shouldn't the conversion rate be 6285/123201 = 5.1% instead of 1.18% ?
Kind regards,
Petrik de Heus
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