How can we get "Unique viewers by cookie" from Campaign Performance Report?

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Akiko Matsuzawa

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Apr 26, 2016, 1:19:13 PM4/26/16
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Hi team,

I need to know how to get  "Unique viewers by cookie" of Reach and frequency from Campaign Performance Report.
We could find ImpressionReach/Unique cookies out from the report, but we could not find "Unique viewers by cookie" in the reference.

If it is not provided via API, is there any way to calculate?


Regards,
Akiko Matsuzawa

Veer Arjun Busani(AdWords API Team)

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Apr 26, 2016, 2:24:51 PM4/26/16
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Hi Akiko,

You are right to use ImpressionReach in your Campaign Performance Report. As per the docs, ImpressionReach would let you know the number of Unique Cookies that were served to your over a certain period of time. 

Do let us know if you need anything else.

Thanks,
Veer Busani
AdWords API Team

Akiko Matsuzawa

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Apr 26, 2016, 10:34:43 PM4/26/16
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Hi Veer,

Thank you for your reply.
Could you kindly tell me how to get Unique viewers by cookie?

Akiko

Veer Arjun Busani(AdWords API Team)

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Apr 27, 2016, 10:47:29 AM4/27/16
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Hi Akiko,

You can look at the way our sample apps does to get reports to understand how this is done. For example, using the Java client library, you can use our DownloadCriteriaReport class to download any reports in general.

In your case, change this to - 
reportDefinition.setReportType(ReportDefinitionReportType.CAMPAIGN_PERFORMANCE_REPORT);
This would give you the Campaign Performance Report, Next you need to add the required ImpressionReach parameter. This is done here - 
Selector selector = new Selector();
selector.getFields().addAll(Lists.newArrayList("ImpressionReach", others...));
This would download your Campaign Performance Report and include the Unique Viewers by Cookie parameter (ImpressionReach).

Thanks,
Veer Busani
AdWords API Team

nabeelah...@gmail.com

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May 9, 2016, 9:22:04 AM5/9/16
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Hi,

How can we get Unique viewers and not unique cookies from the API?

Regards

Veer Arjun Busani(AdWords API Team)

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May 9, 2016, 10:57:53 AM5/9/16
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Hi there,

While there is not direct way to achieve this from the AdWords API, you can use Google Analytics to get the Unique Viewers. You need to link your AdWords account with Google Analytics and you go through this blog post to understand how this is done.

Thanks,
Veer Busani
AdWords API Team

nabeelah...@gmail.com

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May 10, 2016, 2:34:11 AM5/10/16
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So you mean to say that I have to access this metric from google analytics api rather than Adwords api? 

My AdWords account is already linked with GA and i can see the unique viewers in the adwords page, just not able to access it through the API

Veer Arjun Busani(AdWords API Team)

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May 10, 2016, 12:25:15 PM5/10/16
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Hi there,

As this method comes under the purview of Analytics, would you mind posting the same query with Google Analytics API Support

Thanks,
Veer Busani
AdWords API Team

Nabeela tabu

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Nov 8, 2016, 2:24:24 AM11/8/16
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Hi Veer,

When I tried to what you suggested I cant get all the impressionsReach for all the campaigns at once from the API. I'm using python to extract the same. Could you suggest a way as to how I can extract the reach and frequency of all the campaigns under an account.

Regards,
Nabeelah

Anthony Madrigal

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Nov 8, 2016, 3:22:37 PM11/8/16
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Hi Nabeelah,

Since this is an old post, would you mind creating a new one with your issue? This will make the issue easier to track.

Thanks,
Anthony
AdWords API Team
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