store visits - how to get this metric?

[Robert Rodakowski]

Hello,

I'm trying to get store visits metric (conversions). Although, I can see this metric in AdWords UI, I'm not able to get this kind statistics using API (CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT). As I understand, I should get categoryName="Store visits" and conversionTrackerId=239 as described here.

Am I fetching the proper kind of report? Are "store visits" available in API at all?

Best regards,

Robert.

[Joyce Lava]

Hi Robert,

Yes, you will need to select the AllConversions field together with the ConversionCategoryName to get the metrics you need (store visits).

Thanks,

Joyce, AdWords API Team

[Robert Rodakowski]

Yep, it works :) Thank you Joyce!

[3D]

Hi Joyce,

Can you give an example of the awql query to get store visits?  I am unable to retrieve that metric via the API.

This is what I started with...

ReportQuery query = new ReportQueryBuilder()
                .Select("CampaignId", "AllConversions", "ConversionCategoryName")
                .From(ReportDefinitionReportType.CAMPAIGN_PERFORMANCE_REPORT)
                .During(ReportDefinitionDateRangeType.LAST_7_DAYS)
                .Build();

[Google Ads API Forum Advisor Prod]

Hi,

You could try including the ExternalConversionSource field in your query for the Campaign Performance Report or use it is as a filter with the STORE_VISITS as value. Let me know if this is what you're looking for.

Thanks and regards,
Peter
Google Ads API Team

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