Can I send Enhanced Conversion with conversion action type STORE_SALES?

[Oleksandr Hrebeniuk]

According to Enhanced Conversion documentation I see the requirement:

• conversion_action must be the resource_name of a ConversionAction with a type of WEBPAGE and enhanced conversions enabled.
  

Does it require sending the event with the type of WEBPAGE? Can I send conversion events with the type of STORE_SALES?

[Google Ads API Forum Advisor]

Hi there,

Thanks for reaching out to the Google Ads API Forum.

Yes, you may need to ensure that the conversion_action must be the resource_name of a ConversionAction with a type of WEBPAGE in order to leverage enhanced conversions by sending first-party customer data in the form of conversion adjustments.

Let us know if you have any further questions.

Regards,

Yasar Google Ads API Team

 

 

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[Oleksandr Hrebeniuk]

Hi,
Thank you for your answer!
But what is the reason Enhanced Conversions do not support  STORE_SALES? 
And how I can send STORE_SALES events (offline conversions) in real-time?

[Google Ads API Forum Advisor]

Hello Oleksandr,

Thanks for getting back to us.

As for the reason why Enhanced conversions do not support STORE_SALES, we suggest that you reach out to the Product Team via this link. Product Specialists there should be able to provide a detailed explanation for this.

As for your STORE_SALES concern, you can refer to this guide when uploading Store Sales Conversions.

Regards,

Mark Kevin Google Ads API Team

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