Click through rate bigger the 100%

[Luca Fiaschi]

Hi,

Pulling a keyword performance report

       SELECT  Clicks, Conversions, Cost, ConversionValue,Impressions, Id, KeywordText, Ctr,
        AdGroupName, AccountDescriptiveName, MaxCpc, AverageCpc
        FROM KEYWORDS_PERFORMANCE_REPORT
        WHERE Id != 3000000 AND Id != 3000006 AND Impressions > 0 AND 
        AdGroupStatus=ENABLED AND CampaignStatus=ENABLED AND Status=ENABLED
        DURING 20140926, 20141026

I noticed several keywords with CTR above 100% (even 200%) how is this possible?

I tried to compute ctr as click/impression and the value returned by the API and both are the same: which means impressions below the number of clicks ! 

[Kristopher Windsor]

I have seen what is probably the same issue in the Adwords UI, where for a particular placement, I can get 1 impressions 3 clicks for example.

[Josh Radcliff (AdWords API Team)]

Hi,

There's a thorough discussion on this topic on this AdWords Community post. If you have further questions I'd recommend replying to that post, as this issue is not specific to the API.

Thanks,

Josh, AdWords API Team