Google Ads API feed service update frequency

[Silver Pajumäe]

Hello

We are using Google Ads API to update our custom feed more frequently than it is possible by Google Ads where highest frequency is every 6 hours.

Regarding this I have two questions:
1. How long does it take for a new item to be processed (status = Eligible)?

2. How long does it take for an item to be updated (existing item's price) (Status = Eligible)?

This should set us the time period for how often we actually should update items outside the default frequency.

Best regards

Silver

[Google Ads API Forum Advisor]

Hi Silver,

Thank you for reaching out to our support forum.

As per this HC article. you may have errors after you upload your feed. If not, make sure to check 3 to 4 hours after your feed has been processed. As an aside, please do note that feed services are mostly deprecated. You should migrate to Assets as soon as possible for placeholder types that are eligible. More information can be found here.

Regards,

Google Ads API Team

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[Silver Pajumäe]

Hi

I'm sorry for the confusion. I'm already using asset-based extensions.

1. So for new item it takes 3-4 houres to be eligible?

2. Does updating existing item take the same amount of time?

Best regards

Silver

[Google Ads API Forum Advisor]

Hi Silver,  

Thank you for coming back to us. I hope you are doing well today.

Let me answer your question below.

1. So for a new item it takes 3-4 hours to be eligible?

>> Yes, as mentioned in the documentation, to avoid possible errors

2. Does updating existing items take the same amount of time?

>> Yes, it is the same with creating a new one, 3-4 hours is recommended.

For additional information, you may also see Google Ads API Asset-based extensions documentation and guidelines.

If you have further questions let me know, but please note that, if you have other issues or concerns we recommend creating a new email thread for better tracking and updates.

Have a great day.

Regards,