Need to get avg. "avg Impressions","avg Clicks" ,"avg CTR" Estimating Traffic

[neetu varshney]

Hello Team
As I am using estimate traffic api for google adword for keywords -

Currently I am getting

• Average CPC
• Average Position
• Click Through Rate
• Clicks Per Day
• Impressions Per Day
• Total Cost

As i am getting Avg CPC, Avg Position like i want to get Avg Clicks, Avg Impression,
So how can i achieve avg value, Is there needed any calculation for getting avg information for these fields.

Please provide me the solution.

Thanks in advance,

Neetu

[googleadsapi...@google.com]

Hello Neethu,

Avg impressions and avg clicks are not available, Since they are not even available in the UI the calculation is not possible.

Regards,

Sai Teja, Google Ads API Team

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[neetu varshney]

Okay noted!!

So basically "Clicks Per Day" and "Impressions Per Day" are some nnu

SO if I got the ""Clicks Per Day" value 220 for "offer" keyword form traffic estimate google api then it means the keyword "offer" is clicked 220 times in a day.

Am i right?

[googleadsapi...@google.com]

Hello Neetu,

Yes, you are right. Since the Traffic estimator service provides estimated metrics for specified keyword. The "Clicks Per Day" represents the estimated number of clicks that can be achieved for a day.

Regards,
Sai Teja, Google Ads API Team

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Also find us on our blog and discussion group:
    https://ads-developers.googleblog.com/search/label/google_ads_api
    https://developers.google.com/adwords/api/community/
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[neetu varshney]

Hello Team,
Thanks for the reply

• Average CPC
• Average Position
• Click Through Rate
• Clicks Per Day
• Impressions Per Day
• Total Cost

can you please elaborate all these field like what means "Average CPC" , "Average Position",  "Click Through Rate" ,"Clicks Per Day", "Impressions Per Day", "Total Cost"

Is total cost stands average cost for month or its per day cost.

[Google Ads API Forum Advisor Prod]

Hello Neetu,

For most of the metrics you can find the definitions at the Google Ads Help Guide, I provided the links for few of the metrics below.

• Average CPC : The average amount that you've been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks
• Average Position :A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page.
• Click Through Rate : A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.
• Clicks Per Day: Estimated clicks for a day for the keyword you are estimating.
• Impressions Per Day: It is the estimated impressions for a day for the keyword.
• Total Cost: It is the Estimated cost per a day for the keywords you are estimating.

 Please let me know if you have any further questions.

Regards,
Sai Teja, Google ads API Team

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[neetu varshney]

Hello Sai

Thanks for reply

As i am using test adword accounta and I am using traffic estimate api, now i am searching for the keyword - HP

Traffic cost -    87969312

Clicks -            4.98

Ad position -    5.89

Like clicks are only 4.98 and Traffic cost is too high, so i just want to know that are clicks responsible for traffic cost or something else.

Please clear this section 

Thanks

[Google Ads API Forum Advisor Prod]

Hello Neetu,

The cost field should be for the number of clicks that are estimated to occur and the cost field is in micros so you have to divide it by 1,000,000 to get the actual currency value.

Regards,
Sai Teja, Google Ads API Team

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[neetu varshney]

Hello Sai,

Thanks for reply

Could you tell me one thing that which fields having values in micros -

• Average CPC
• Average Position
• Click Through Rate
• Clicks Per Day
• Impressions Per Day
• Total Cost

so that i will divide it by 1,000,000 to get actual value.

[neetu varshney]

Hello Team

The actual currency value is in dollar format or what?

Thanks,

Neetu

On Tuesday, May 21, 2019 at 9:44:49 PM UTC+5:30, adsapiforumadvisor wrote:

[Google Ads API Forum Advisor Prod]

Hello Neetu,

It results the currency format of the account for which you are making the API call and it is not possible to change it to a different format.