Unconsistent number of impressions between Geo Performance Report and Campaign Performance Report

[Alberto]

Hi,

Im requesting a report for a campaign and GEO_PERFORMANCE_REPORT, adding all impressions for every item I get 358845 impressions, but if I query campaign data through CAMPAIGN_PERFORMANCE_REPORT I get 359463 impressions.

Im aware Google Ads interface metrics doesnt match API response metrics because it doesnt provide real time stats, but in this case these impressions should match right?

Thanks in advance

[Google Ads API Forum Advisor Prod]

Hello Alberto,

Thank you for reaching out to us.

Please note that every Report will differ depending on the statistics aggregated to that specific report. As for the Geo Performance Report, statistics are aggregated at the country/territory level while the Campaign Performance Report, statistics are aggregated by default at the campaign level.

As also stated on the Geo Performance Report documentation, if you request both IsTargetingLocation values in your predicate and either do not limit by LocationType or request both LocationType values in your predicate, then the same impression's statistics may appear in multiple rows of the report. Therefore, statistic totals from your report could be much higher than totals from other reports such as the CAMPAIGN_PERFORMANCE_REPORT.

Regards,

Mark Kevin Albios Google Ads API Team

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