How to create an ad group or criterion with the AUTO BIDDING strategy???

[Harutyun Sardaryan]

Hi.

Does anybody know how to define the bidding strategy as Google Ads's AUTO BIDDING when create an Ad Group or Criterion?? Previously I have used the bidding strategy as CPC or CPM, by passing to the biddingStrategyConfiguration an objects of type CpcBid or CpmBid . So how to define an auto bidding?? 

[Josh Radcliff (AdWords API Team)]

Hi,

There are different types of automated bidding. You may want to check out our bidding guide, which includes the Descriptive name you'll see in the user interface for each bidding strategy type.

One strategy you could use is TARGET_SPEND, which appears as Maximize clicks in the user interface. With this strategy, you can set up a TargetSpendBiddingScheme with a bidCeiling and spendTarget.

Please let me know if that doesn't cover your question.

Thanks,

Josh, AdWords API Team

[Harutyun Sardaryan]

Hi. Thank you very much for the help. I have one more question. What will happened if I don't define any bidding strategy, what will be selected as a default strategy. I mean that if I don't initialize the BiddingStrategyConfiguration's bids[] field what will be selected as a remarketing strategy. 

[Josh Radcliff (AdWords API Team)]

Hi,

If you don't specify a bidding strategy or bids at the ad group level, then the Campaign's bidding strategy will be used. Since the bidding strategy configuration is required on Campaign, you'll always at least have the Campaign's strategy in place.

Regarding what the default bid amount for the ad group will be if you don't provide any bids, based on experimentation, it looks like AdWords will automatically apply a default bid of 0.01 in your account's currency.

Cheers,

Josh, AdWords API Team