Relationship between Portfolio Bid Strategy and Google Ad Account ID (Client ID)

[Ash Tiwari]

To whom this may concern:

I am trying to figure out whether Portfolio Bid Strategy is set at Campaign level or at Account Level; if set at Account level, must all the campaigns in that account inherit the same exact bid strategy?

To help with the understanding, can you please clarify the relationship between Portfolio Bid Strategy & Google Account? Specifically, can you address the following example scenarios:

1. Can a given Google Account be set up with more than one Portfolio Bid Strategy, so that two campaigns within that same account be linked with one or the other bid strategy (eg, C1 campaign linked to B1 bid strategy, and C2 campaign linked with B2 bid strategy)?
2. Can a given Portfolio Bid Strategy be shared across more than one Google Account , so that a campaign in account A1, and another campaign in a different account A2 be linked to the same bid strategy?

Thanks

Ash

[Google Ads API Forum Advisor]

Hi Ash,

Thank you for reaching out to the Google Ads API support team.

Kindly note that the Portfolio Bid Strategy is set at the account level, and then all the campaigns within the account can be assigned to that bid strategy. I would recommend you refer to this Bidding Strategy documentation for more information.

Below are the solutions for your queries:

1. Yes, a single Google Ads account can have more than one portfolio bid strategies that allows you to link different campaigns to different bidding strategies within the same account. I would recommend you go through the cross account bid strategies documentation for linking the campaigns to different bidding strategies.
2. No, a portfolio bid strategy in Google Ads cannot be shared across multiple Google Ads accounts. Please note that each portfolio bid strategy is tied to a single Google Ads account. If you want similar bidding strategies in different accounts, then I would request you to create separate portfolio bid strategies for each account and then link the campaigns to the bidding strategies.

I hope this clarifies. If you have any questions, please feel free to contact us

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGh8Z:ref" (ADR-00273693)

Thanks,
 

Google Ads API Team