How to create campaign that will show up as "Mobile app installs" in Adwords UI?

[Kristopher Windsor]

In the Adwords UI there is this campaign subtype "Mobile app installs," and if you choose it, you select one mobile app that is tied to the campaign.

In the API, I see nothing to differentiate campaign subtypes "Mobile app installs" from "Ads in mobile apps," and no way to tie a mobile app to a campaign. Are campaign subtypes just UI-specific constructs that I should ignore on the API side?

Thanks,

[Danial Klimkin]

Hello Kristopher,

Correct, campaign sub-type is UI-only concept, it is not accessible via the API.

-Danial, AdWords API Team.

[Berry Tsakala]

I'm having the same question.

So, is there a workaround?  What can I do to make the campaign be "Ads in mobile apps" ?

This is the exact sub-type that I need.

(I mean, besides letting someone click manually on each new campaign, and besides creating campaigns via browser automation)

Berry

[Danial Klimkin]

Hello Berry,

This is not supported in the API yet. Please watch our blog for announcements though.

-Danial, AdWords API Team.

[Donald Hui]

Hi there I was wondering if there was an update on for the CampaignService API regarding Campaign subtype. Is / When will the "Ads in mobile apps" subtype be available?

[Danial Klimkin]

Hello Donald,

It is available as of v201409:

  https://developers.google.com/adwords/api/docs/reference/v201409/CampaignService.Campaign#advertisingChannelSubType

-Danial, AdWords API Team.

[Donald Hui]

Thanks Danial but I am still confused. I see there is a "Display Mobile App" subtype, however that seems to create a "Mobile App Installs" subtype when I view the campaign in the management console. There doesn't seem to be a way to create it from the API such that it becomes an 'Ads in mobile apps' subtype. Is there some other property that must be satisfied?

Thanks

[Danial Klimkin]

Hello Donald,

Sorry I got confused originally. Most of the UI subtypes are not available via the API, they are only used by UI to simplify campaign setup.

You can create a general display campaign with corresponding ads, there is no need to set the type to target mobile apps via the API.

-Danial, AdWords API Team.