Conversions Tracking Reporting

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Manik Sood

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Dec 31, 2019, 5:26:43 AM12/31/19
to AdWords API and Google Ads API Forum
Hi,

Is there any way to get conversion name, count and value figures
per action via the API? A datatable with columns like, action name,
tracking purpose, conversions and value.

It is available in the Ads UI in the Tools & Settings -> Measurements -> Conversions,
Conversions link. (https://ads.google.com/aw/conversions)

Thanks

Google Ads API Forum Advisor Prod

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Jan 2, 2020, 11:10:16 AM1/2/20
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Hi Manik,

Thank you for reaching out. If you would like to do this with AdWords API, you can pull the metrics from the Campaign Performance report and segment by ConversionTypeName (also works for AdGroup Performance report). If you are using Google Ads API, you can segment your desired report by conversion_action_name. This will allow you to get aggregated conversion metrics for each action that you've specified.

Regards,
Mitchell
Google Ads API Team

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