Difference between conversion_action_name and ConversionTypeName?

[Gregory Golberg]

What is the difference (and possible values) for these two? I have been looking at conversion types as described here (that looks to be represented by AppConversionAppConversionType) and at segments.conversion_action_name in geographic_view.

Where is comprehensive information about how to use those two?

-g

[Google Ads API Forum Advisor Prod]

Hi Gregory,

Thanks for posting your concern.

To answer your question, the conversion_action_name and ConversionTypeName has the same functionality and can be used to return Conversion action name in Conversion actions UI (TOOLS & SETTINGS > MEASUREMENTS > Conversions > Conversion actions). The difference between the two is the conversion_action_name can only be included when using Google Ads API reporting while ConversionTypeName can only be included when using AdWords API reporting.

Let me know if you have further questions.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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[Gregory Golberg]

Thank you, that makes it clear.