How to calculate 'AW:Conv' from 'AW: All Conv' from Google Ads API?

[Anshul Ravikumar]

Hello team,

I have 2 queries : 

1. Is there a field in the API which can let us know at the account level if view through conversions have been included in "All conv" columns for display network campaigns? (Attached a screenshot of the setting)

2. Can we use conversion_action.primary_for_goal , conversion_goal_campaign_config.goal_config_level,
conversion_action.name,
custom_conversion_goals.conversion_actions, 
segments.conversion_attribution_event_type and
metrics.all_conversions 
to compute metrics.conversions ? 

I understand that the AW:Conversions can be pulled from the campaign view. But this metric will have to be re-pulled from the API any time there is a change in the conversion goals for a campaign. Hence, the question is for understanding if this computation is possible from AW:All Conversions?

Thanks!

[Google Ads API Forum Advisor]

Hi Anshul,

Thank you for reaching out to our API support team. You may refer below for my responses to the items you sent over :

1. Is there a field in the API which can let us know at the account level if view through conversions have been included in "All conv" columns for display network campaigns? (Attached a screenshot of the setting)

Could you confirm at which entity or level this setting is accessible? If this is an account / customer setting in the UI, then the Customer resource (see also its conversion_tracking_setting) unfortunately does not contain a setting or an attribute that indicates whether the account's view through conversions will be included in another metric field.

2. Can we use conversion_action.primary_for_goal , conversion_goal_campaign_config.goal_config_level, conversion_action.name, custom_conversion_goals.conversion_actions, segments.conversion_attribution_event_type and metrics.all_conversions to compute metrics.conversions ?

For metrics computations, and since this is more of a Product related concern, I would recommend that you consult with the Google Ads Product Support team instead, via this link. The API only fetches values that are computed or calculated at the Google Ads (Product) level.

Best regards,

Peter Laurence Google Ads API Team

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