Search query 'words' google adwords api

[Veronica Mihaela]

Hi, 

In Google Adwords in overview there is a section called 'Searches' that has 2 tabs:'SEARCH TERMS' and 'WORDS' that show data:impressions, clicks, conversions, cost.

In my application, using google adwords api, I would like to make something similar. I use google adwords reports: for 'SEARCH TERMS' I use 'SEARCH_QUERY_PERFORMANCE_REPORT'.

As I see I cannot use 'KEYWORD_PERFORMANCE_REPORT' because there is another section called 'Search keywords' that uses this report.

What report should I use to get data as in google adwords for tab 'WORDS' ? 

Thanks

[Bharani Cherukuri (AdWords API Team)]

Hi Veronica, 

If your concern is about the Keywords tab in the new AdWords UI, the SEARCH TERMS corresponds to how customers are finding your ad. You will be able to pull this through the Search terms report which is equivalent to Search Query Performance report in the API. Please note that, this report only includes the actual searches people entered on Google Search and other Search Network sites that triggered your ad and led to a click. The SEARCH KEYWORDS maps to the Keywords Performance Report. The NEGATIVE KEYWORDS tab maps to the Campaign Negative Keywords Performance report.

If your concern is different, please provide us a screenshot of the UI, so I can take a look. 

Regards,

Bharani, AdWords API Team

[Veronica Mihaela]

Hi,

Thanks for your answer. For SEARCH TERMS in my application I use Search query performance report.

code example:

$reportDefinition = new ReportDefinition();

$reportDefinition->setSelector($selector);
$reportDefinition->setReportName('Report');
$reportDefinition->setDateRangeType($this->dateRangeType);
$reportDefinition->setReportType('SEARCH_QUERY_PERFORMANCE_REPORT');
$reportDefinition->setDownloadFormat('XML');

To get data for WORDS what report should I use? I do not find any report that return same data as in google adwords.

$reportDefinition->setReportType(?);

Thanks

[Bharani Cherukuri (AdWords API Team)]

Hi Veronica, 

If you're using the AdWords UI, could you provide us the screenshot of the entire screen so I can take a look? If you're using any third-party applications, could you provide us details on what exactly the WORDS is capturing in your application, so I can provide you details of the API equivalent? 

Regards,

Bharani, AdWords API Team

On Wednesday, December 6, 2017 at 8:11:45 AM UTC-5, Veronica Mihaela wrote:

[Veronica Mihaela]

Hi,

In my application I use Google Adwords API. I want to display same data as in Google Adwords overview. In WORDS tab it shows individual words data. Ex: cannigvale:impressions - 245, cost - 345$, clicks - 233, sheets:impressions - 123, cost - 100$, clicks - 23. I want this data to show it in my own application(the site I implement). I do not know what report returns me this data.

Thanks a lot

[Bharani Cherukuri (AdWords API Team)]

Hi Veronica, 

To retrieve Keywords, Impressions, Cost and Clicks metrics through the AdWords API, you could use the Keyword Performance Report. The Keyword Performance report aggregates stats at the keyword level with one row per keyword. You may refer to this guide for all the supported fields for this report type. You will be able to pull the data through this report and display in your application. Let me know if you have any other questions. 

Regards,

Bharani, AdWords API Team

On Wednesday, December 6, 2017 at 8:11:45 AM UTC-5, Veronica Mihaela wrote:

[Veronica Mihaela]

Hi, 

Thanks a lot for all your answers. I want data for the words in searches not for keywords. In Google Adwords these are 2 distinct sections. Please see screenshot.

I tried using Keywords performance report but this does not return data as in google adwords interface, WORDS section, it returns data for 'Search keyword' section.

In WORDS section words are something like : towel, bed, bamboo, on, set etc.

Thanks

[Bharani Cherukuri (AdWords API Team)]

Hello Veronica, 

If you are using the Google AdWords UI, could you provide us the complete screenshot of the screen which includes your clientCustomerId and the SEARCHES tab, so I can take a look? Please use Reply privately to author option to provide the details.

Regards,

Bharani, AdWords API Team

On Wednesday, December 6, 2017 at 8:11:45 AM UTC-5, Veronica Mihaela wrote: