Display stats at the ad id level?

[Scott Desgrosseilliers]

Anyone know how I can get display stats for specific display ad ids?

We are pulling the criteria destination URL from criteria performance api, but it only aggregates at the ad group level.

I see some 3 year old threads on this but nothing recent.

Thanks in advance!

[Thanet Knack Praneenararat (AdWords API Team)]

Hello Scott,

Is the ad performance report what you want to use?

It aggregates statistics at the ad level, one row per ad (ID).

Cheers,

Thanet, AdWords API Team

[Scott Desgrosseilliers]

Thanks Thanet.  

We use that one to get some of the display stats.  However, we need to know why the ad was displayed - preferably the website where it was displayed.  But if not, the criteria.

We mined the criteria performance report and the keyword display performance report for data. However, those reports aggregate at the ad group level, while we need the ad level if possible.

Is that possible?

[Umesh Dengale]

Hi Scott,

The URL_PERFORMANCE_REPORT.Url field gives statistics aggregated at the URL and criterion level. Currently there is no field in the AD PERFORMANCE REPORT or any other reports which gives above-mentioned information at ad level. 

One workaround could be to add AD_PERFORMANCE_REPORT.KeywordId cross-references to the CRITERIA_PERFORMANCE_REPORT.

Thanks,

Umesh, AdWords API Team.