Metrics are decreasing for past days constantly

[João Moniz]

Hi there,

We've noticed that our metrics (impressions, clicks, cost) have been decreasing during the day when we look for the data of the last 3 or 4 days. Is not a significant variance, but in some cases it can get up to 3 or 4% lower of the first value that was reported (and this is happening to all accounts, everyday). This happens both with data coming from the API and the UI.

Taking a look at the documentation on data freshness (https://support.google.com/google-ads/answer/2544985?hl=en-GB) it seems this is something that could be expected, but we would like a confirmation of this behaviour and to understand if this is due to the topic Adjustments on which it mentions about removed invalid traffic for example.

Thank you in advance,

[João Moniz]

Just to better clarify, the metrics that were already reported are decreasing. So basically we are talking about historical data being updated.

[Google Ads API Forum Advisor]

Hello,

Thank you for reaching out to the Google Ads API support team.

With regard to your concern, you may check this article (https://support.google.com/google-ads/answer/2375444?hl=en-AU&sjid=8318801567687950317-AP) to know more information about the issues with clicks and click-through rate. However, since this is more on the impressions and clicks in your campaign, we recommend reaching out to Google Ads Product Support team via this link (https://support.google.com/google-ads/gethelp) for further assistance. Kindly note that this support channel can only provide assistance to issues/concerns related to the Google Ads API.

For this type of concern in the future, please use this link (https://developers.google.com/google-ads/api/support) to file your issue directly.  

This message is in relation to case "ref:_00D1U1174p._5004Q2o8GkZ:ref"

Thanks,
 

Google Ads API Team