Hello,
Thank you for writing to us. Please find my response to your queries below for better understanding.
ACCOUNT_PERFORMANCE_REPORT: You could use Conversions field available in this report to get the number of conversions for all conversion actions that you have opted into optimization and the ConversionCategoryName field for the category that describes the action the user will take to complete a conversion. To retrieve the cost per conversion, you can use the CostPerConversion field. Please refer to the report for all the available fields.
CAMPAIGN_PERFORMANCE_REPORT: You could use the CampaignStatus field.
AD_PERFORMANCE_REPORT: You could use Headline, HeadlinePart1,HeadlinePart2 field for Ads heading and CostPerConversion field for the result of conversion value per cost.
KEYWORDS_PERFORMANCE_REPORT: The Status field will give you the status of the searched keyword and CpcBid for the cost per click bid of the keyword.
Let us know if you have any additional concerns.
Regards,
Nikisha Patel, Google Ads API Team