Does AdGroup name change cascade through history?

[Scott Shemtov]

Hello,

If a team member changes an AdGroup name in the interface, does the AdGroup name change for historical reporting of the changed AdGroup?

For reporting purposes across multiple advertising platforms, we employ a naming convention that includes the category name with a "C-category" reference in the name. Then we can aggregate based on the C- values and break out by platform.

For example, if on 8/23/2015 AdGroup "Red Widgets |C-widgets" name is changed to "Red Widgets|C-trinkets" will all of the prior daily history be changed to "Red Widgets|C-trinkets" when the data is downloaded again, or will it remain "Red Widgets |C-widgets" for the historical dates?

Thanks,

Scott

[Josh Radcliff (AdWords API Team)]

Hi Scott,

The name change will impact historical reports as well. For reporting, name fields are usually labeled as type Attribute, which means that they always reflect the current state.

Cheers,

Josh, AdWords API Team

[Scott Shemtov]

Thanks Josh!