Uploading conversion adjustments

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Anastasia K.

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Feb 9, 2022, 10:17:57 AM2/9/22

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Could you please advise which way is better for Uploading conversion adjustments: uploading to a file through the Google Ads interface, or by transmitting the data through the Google Ads API (AdWords API). Are there any important differences between them?

Google Ads API Forum Advisor

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Feb 10, 2022, 12:37:00 AM2/10/22

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Hi there,

Thanks for reaching out to us.

Note that both use the same backend processing. However, APIs are a good option for advertisers who have a developer or programmer with technical skills. You should be able to upload Conversion Adjustments similar to how you do in the Ads UI but while using a client library of your choice. To find out more regarding the Google Ads API to upload Conversion Adjustments and how to get started, you may refer to this link. I would also recommend that you get in touch with the Product team via this link, for further guidance regarding Ads UI processing.

Let us know if you have any further questions.

Regards,

Yasar
Google Ads API Team