Excluding ContentLabelType::GAMES and ContentLabelType::UNKNOWN failing

[Cristian Calara]

Hello,

I'm trying to create a campaign and I want to exclude "Content not yet labeled" and "Games" - https://cl.ly/44e6f0a9b637

I'm successfully excluding ContentLabelType::TRAGEDY, ContentLabelType::PROFANITY and a few other using NegativeCampaignCriterion . But when I try with:

1. ContentLabelType::UNKNOWN I'm getting as response - Google\AdsApi\AdWords\v201809\cm\ApiException : [RejectedError.UNKNOWN_VALUE @ operations[0].operand.criterion.contentLabelType]

2. ContentLabelType::GAMES I'm getting as response - Google\AdsApi\AdWords\v201809\cm\ApiException : [CriterionError.CANNOT_EXCLUDE_CRITERION @ operations[5].operand.criterion.contentLabelType; trigger:'GAMES']

Note that ContentLabelType::GAMES worked initially and stopped working around 2-3 weeks ago. I'm also using test accounts if this may have any affect on this.

Is there anything I'm missing? 

Any help would be appreciated. 

Thanks,

Cristian

[Paul]

I'm encountering the same error with the Content Label Type of GAMES. It was working for quite a while but just recently started throwing that error. 

[Aleš Zavadský]

Hi,

I have same problem with excluding ContentLabelType::GAMES.

I only found that they are streamlining the content exclusion options https://support.google.com/google-ads/answer/3306596?hl=en

Is it relevant?

Thanks,

Ales

[Google Ads API Forum Advisor Prod]

Hi Ales, others,

Sorry for the delay. This change is indeed related to the Help Center article you mentioned. Excluding games via ContentLabelType=GAMES was recently deprecated across the Google Ads product, including in the APIs.

If you are still interested in opting out of games, please consider using the "Games" topic instead, which is available for all campaign types that were previously covered by the GAMES content label exclusion, covers the same inventory, and provides additional coverage for web games content. To exclude that topic using the AdWords API, add a negative Vertical criterion with verticalId = 8, either at the campaign or ad group level. For more specific game exclusions, use the verticalIds of other game-related topics .

Thanks,
Josh, Google Ads API Team

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