one question about BidLandscape.LandscapePoint

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Moonsea

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Feb 28, 2014, 12:35:55 AM2/28/14
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what is the "marginalCpc" in BidLandscape.LandscapePoint? The decription "Estimated marginal cost per click." does not seem clear to me. Is it the max projected cpc ?

Ray Tsang (AdWords API Team)

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Apr 24, 2014, 11:10:09 AM4/24/14
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Hi,

marginalCpc is calculated as additional cost compared to your current bid divided by extra clicks compared to what actually happened in that period. It represents the extra cost for a LandscapePoint on a per-click basis.

Thanks!

Ray,

Yang Gao

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Dec 29, 2017, 3:59:56 AM12/29/17
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Is the marginal cpc no longer available? I can't find it in the docs for the latest release (v201710).

Thx
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