Policy error in expanded ad in description

[mi...@adgorithms.com]

Hi:

Im trying to upload ads to adwords through the API and had this policy error:

<a href="https://support.google.com/adwordspolicy/answer/6021546#048" target="_blank">See the full policy</a>, isExemtable=true, violatingParts=[Part{index=66, length=4}]}, PolicyViolationError{super=PolicyViolationError.POLICY_ERROR @ operations[1].operand.ad.description, key=PolicyViolationKey{policyName=nonstandard_punctuation,violatingText=web!}, externalPolicyName=Symbols, externalPolicyUrl=, externalPolicyDescription=Google ads aren't allowed to have excessive or unnecessary punctuation or symbols such as the following:

<ul>

<li>Exclamation mark in the ad's headline or more than one per ad</li>

<li>Repeated punctuation or symbols (such as "!!!!free!!!")</li>

<li>Characters that don't adhere to their true meaning (such as "4 sale" or "for $@le")</li>

<li>Non-standard symbols (such as ~, *, and |) except in a company name or standard industry use (such as "5* hotel")</li>

</ul>

I really dont understand what is the problem... The full description is: "new site web!"

Can anyone help me? Its really important for our ads creations

Thanks!

[Vishal Vinayak (Adwords API Team)]

Hi Mike,

Your may experience these errors if your ad violates any of the Google AdWords policies. For example, I can see that you used a punctuation mark in the description, which should not be a problem unless you used the punctuation mark twice in the same ad. Since the isExemtable flag is set to true, you can submit a policy exemption request via the API. They can refer to this document for more details. 

Regards,

Vishal Vinayak, AdWords API Team