Placement Information in Ad or Campaign Performance Report?

[lookatmev...@gmail.com]

Hi there. Although I've been using Campaign, Ad & Keyword Performance reports, I'm fairly new working with the Display Network. Hoiww can i get the Placement in either one of those reports?

Can it be done? or must I use the placement performance report?

Thanks in advance.

Rafael Marquez

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Rafael,

To get the stats of placements in display network, you could use AUTOMATIC_PLACEMENT_PERFORMANCE_REPORT. This will get you the stats aggregated at the placement level. The automatic placement report does not return rows for managed placements. If you want a report that includes managed, automatic, and excluded placements, you can use the PLACEMENT_PERFORMANCE_REPORT instead. In addition to that you can get the placement stats from AD_PERFORMANCE_REPORT if that is the criterion to trigger the ad. The criterionId will have any criteria that triggered the ad, not just keywords. You could also use CRITERIA_PERFORMANCE_REPORT and look for the rows with criteriaType as 'PLACEMENT'

Please let me know if you have any additional questions.

Thanks,
Sreelakshmi, AdWords API Team