Minimalist conversion tracking

[Simon]

Hi,

I'm running an online business selling ebooks, with 100% online sales, mostly through Youtube Ads.

Our cookie-based conversions are always off about 20 to 30% and the algorithm doesn't seem to like it...

I would like to feed my *actual* conversions to Google servers through the API.

I'm used to be a developer in a former life and I've coded our backoffice myself, but digging into the depths of the API is a lot!

I'm looking for a very simple implementation, nothing fancy.

I just need to have some kind of click-ID (first click on the ad) and then send it back to Google along with my conversion data...

Does someone have any pointers for me please ?

Thanks,

Simon

[Google Ads API Forum Advisor]

Hi Simon,

Thanks for reaching out to the Google Ads API Forum.

If you're uploading conversions, you may refer to our google Ads API document which is discussed in our conversions management guide, and you may see these parameters instead of GCLID when uploading offline conversions. With regards to getting Google Click ID for a click, use the "click_view" resource, and use this code example to import offline conversion values for specific clicks to your account.

Regards,

Yasar Google Ads API Team

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[Simon]

Hi and thanks for your answer!

Actually I was looking for some kind of "ready to use/modify" code...

I'm pretty sure someone has already coded such a simple conversion tracking, so no need to reinvent the wheel...

[Google Ads API Forum Advisor]

Hi Simon,

The Upload Offline Conversion sample covers this process comprehensively. You simply need to make modifications for your own implementation. You can read through the comments of each section of the code to see exactly what needs to be specified.

Regards,
Matt
Google Ads API Team

Matt Google Ads API Team

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[Simon]

Thanks a lot !

[Simon]

Quick followup question:

Do I have tu remove cookie tracking as soon as I start to upload offline conversions ?

Or does the server sort it out anyway ?

Simon

[Google Ads API Forum Advisor]

Hi Simon,

I hope that you are doing well today. I am Sherwin from Google Ads API support team.

With regards to your follow up question if you need to "remove the cookie tracking before you start to upload offline conversions", To be honest with you, this is more of a product specific concern. What we can do is to advise you to reach out to the Google Ads Support team because they are more equipped to answer concern.

Best regards,

Sherwin Vincent Google Ads API Team

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