Get Website URL where my ad is displayed

[MCC Test]

Hello,

I need to get the website URL where the ad was displayed and user clicked it.User clicks the ad and comes to destination landing page of the website and I want to know the name of website from where user clicked it.Is this possible to track via adwords api?

Thanks,
Ronak Shah

[Josh Radcliff (AdWords API Team)]

Hi Ronak,

Yes, you can use the URL_PERFORMANCE_REPORT to get the URL where your ad was displayed.

Thanks,

Josh, AdWords API Team

[MCC Test]

Hello Josh,

Thats is correct that I can get the website name from URL_PERFORMANCE_REPORT, but I want to know that information via google click id and attach that information with lead generated.Lets say for example user clicked the ad from any third party website and came to actual landing page, and I want to know that which lead came from which third party website from where lead actually clicked and came.Is this possible??

Thanks,
Ronak Shah

[Josh Radcliff (AdWords API Team)]

Hi Ronak,

For that use case, I'd recommend looking into ValueTrack parameters. Specifically, the {placement} parameter seems like a good fit for your use case.

Thanks,

Josh, AdWords API Team

[MCC Test]

Hello Josh,

Thanks for getting back to me I would really want to add value track parameters. But I have one confusion regarding how to set, let's say my ad is displayed on www.example.com and the landing page is www.mydomain.com user clicks an ad from example.com and comes to mydomain.com then how should I need to set value track parameters in destination URL.

Please help me.

Thanks,
Ronak Shah

[MCC Test]

Hello Josh,

Any updates?

Thanks,
Ronak Shah

[Josh Radcliff (AdWords API Team)]

Hi Ronak,

Please take a look at the ValueTrack examples section in the Help Center article from my previous post. It shows several examples of inserting ValueTrack parameters in your destination URLs.

Thanks,

Josh, AdWords API Team

[MCC Test]

Hello Josh,

Thanks for your response, so as per previous response I guess I need to set destination URL like this www.example.com?placement={placement}  for tracking website URL, and So will it be available in click performance report as well?

Let me know for the same.

Thanks,
Ronak Shah

[Josh Radcliff (AdWords API Team)]

Hi Ronak,

Your URL looks correct to me. As to the Click Performance Report, that report does not provide placement information at the click level - see the list of available fields here.

Note that the {placement} parameter will give you the Placement criteria that was used for the impressions, not the full URL of where your ad served. From the Help Center article I mentioned:

For a placement-targeted campaign, the {placement} parameter records the matching placement targeting criteria for the website where your ad appears (widgetreviews.com/homepage.html, for example). In other words, we'll record whatever placement you decided to target, instead of the full URL of the website where your ad appears.

Cheers,

Josh, AdWords API Team

[MCC Test]

Hello Josh,

So you mean to say that if my ad was displayed on www.example.com/innerpage.html and user clicks on that ad come and goes to actual landing page then {placement} parameter would not give me the full URL(www.example.com/innerpage.html) of website where my ad was actually displayed.If not then what information will I get actually?

Please help!

Thanks,
Ronak Shah

[Josh Radcliff (AdWords API Team)]

Hi Ronak,

The {placement} parameter will be populated with the URL of the Placement criteria that you added to your campaign. If this is just a domain, then you will only get the domain back.

For more information from (non-API) product experts, I suggest posting to the AdWords Community. The experts there can give you all the details on how ValueTrack parameters behave.

Thanks,

Josh, AdWords API Team

[MCC Test]

Hi Josh,

Let me tell you clearly what I need
tell them as I said above.

So basically we need to know the specific url behind each lead in the automatic display partners, manual display partners (where we select the partners manually in adwords) and for remarketing. Is it possible to get the specific url where our ad appeared to be included in each lead? Or is it only possible to get the website partner behind each lead? So instead of getting the information www.partnersite/sampleurl.html we would only get the url itself www.partnersite.com by using google click I'd information.

Thanks,
Ronak

[Rocky Jaiswal]

Hi Ronak,

I think what Josh already suggested you need to do some reading on the documentation for ValueTrack params and try some experiments. Also you can post on the Adwords Community forum yourself, Josh cannot do your work for you.

Thanks.

[Pankaj Pandey]

I have generated a URL_PERFORMANCE_REPORT using adwords query for particular campaignids so it will give me the url from where user came to my website means partner website url from where user came?


Thanks in advance

[Pankaj Pandey]

I got so many urls for a campaign id but i want that one from where user came to my site. on which parameter based in Url performance report i can find that particular url from user landing on my page.


Thanks in advance

[Josh Radcliff (AdWords API Team)]

Hi,

The Url field on the URL_PERFORMANCE_REPORT gives you the URL where your ad was displayed to the user. If that's not giving you what you need, could you provide some more details of your use case?

Thanks,

Josh, AdWords API Team