Adword campaigns are real time?

[cepinte...@gmail.com]

Adword campaigns are real time?

For example ;

    1. Lets say Adword Campaign A is referring to List B.

    2. I used Adword API to update List B. ( removing few ids and add few ids)

Question :  

• How long does List B will take to refresh?.  Based on the google's  documentation,  it might take up to 24 hours to complete the matching and get refreshed.  Please confirm?
• Does Adword Campaign A is realtime , meaning once List B is refreshed does campaign A recognizes it and use the updated list for targeting the ads.

[Ivan Bautista]

Hi,

For us to be able to answer your questions more accurately, could you elaborate more on what you mean by List B or which entity are you referring to?

Regards,

Ivan

AdWords API Team 

[Joe Chang]

Hi Ivan:

This is our supported customer, so hope to help clarify.  It's a more general question around Audience Lists, specifically Customer Match Lists (CrmBasedUserList)

Thinking on their behalf, question in pseudo-code:

1. Campaign (With Id: "A") exists within Adwords Account.

2. Customer creates CrmBasedUserList "B", uses MutateMembersOperand to add 1000 email addresses

3. UserList "B" is added as CampaignCriterion to Campaign Id "A" (in step 1)

4. UserList "B" is then mutated using MutateMembersOperand to add additional members (email addresses) 

Question

A. Google's documentation indicates it might take several hours for the userlist to be populated with members.  Can we confirm?

B. How long will it take for Campaign "A" to start targeting the additional members added in step 4?  Does this happen as soon as the "several hours" (Above) have passed?  Or is there a delay between population and actual targeting?

Hopefully this helps clarify, please feel free to contact me directly for more information.

Thanks,

-joe

[Ivan Bautista]

Hi Joe,

Below are my answers to your questions.

A. Google's documentation indicates it might take several hours for the userlist to be populated with members.  Can we confirm?

Yes, based from the guide you mentioned, it will take several hours for the list to be populated with members.

B. How long will it take for Campaign "A" to start targeting the additional members added in step 4?  Does this happen as soon as the "several hours" (Above) have passed?  Or is there a delay between population and actual targeting?

As per documentation, as long as userListMembershipStatus field is in "Open" status, then this means that the UserList is accruing members and can be targeted to but I suggest that you double check in the AdWords Community forum if ever there is delay time for the targeting of newly added members.