Need description of ExternalConversionSource values

[Perry Nourani]

Hi, I'm looking for descriptions of what these conversion values represent exactly. Something more client facing if possible. Thanks.

Predicate	Response Header
UNKNOWN	Other
WEBPAGE	Website
ANALYTICS	Analytics
UPLOAD	Import from clicks
AD_CALL_METRICS	Calls from ads
OFFERS	Offers
ENGAGEMENT	Engagement ads
STORE_VISITS	Store visits
ANDROID_IN_APP	Android in-app action
ANDROID_DOWNLOAD	Android app install (from Google Play)
IOS_IN_APP	iOS in-app action
IOS_FIRST_OPEN	iOS app install (first open)
APP_UNSPECIFIED	Mobile app
ANDROID_FIRST_OPEN	Android app install (first open)
UPLOAD_CALLS	Import from calls
FIREBASE	Firebase
CLICK_TO_CALL	Phone number clicks
SALESFORCE	Salesforce.com
STORE_SALES_CRM	Store sales (data partner)
STORE_SALES_PAYMENT_NETWORK	Store sales (automated)
GOOGLE_PLAY	Google Play
THIRD_PARTY_APP_ANALYTICS	Third-party app analytics
GOOGLE_ATTRIBUTION	Google Attribution
STORE_SALES_DIRECT	Store sales (direct upload)
CrossDeviceConversions	Cross-device conv.",type:"w"}




https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report#externalconversionsource

[Luis Xander Talag (AdWords API Team)]

Hi Perry,

Let me check with the team if we have available descriptions for the predicate values in ExternalConversionSource field segment. We'll get back to you as soon as available.

Thanks and regards,

Luis

AdWords API Team

[Luis Xander Talag (AdWords API Team)]

Hi Perry,

Just to update you here. Upon checking with the team, I'm afraid we don't have the exact description for all the predicate values for ExternalConversionSource field segment. Those values can sometimes belong to conversion sources that are not supported by API directly (they may be returned by reporting but they can't be created, for instance). However, most of the API supported conversion sources are mentioned or explained in this guide already. So you can find more information on that guide.

For others that are not supported and not mentioned in our guide, asking in the Google Ads Community Forum would be more effective.

Regards,

Luis

AdWords API Team