Tracking of Draft & Experiment campaigns

[eureca]

Hi,
 we are using the following tracking values for all the links our customers uses : esl-k=google|n{network}|c{creative}|m{matchtype}|k{keyword}|p{placement}|t{target}|d{device}

 We are using mainly the {creative} id that is unique per account so that we can then link them to adgroup & campaign.
 However it doesn't seem to work when we are in the context of draft & experiment campaigns.

 Can you confirm that the {creative} we get is not unique in the case of the drat & experiment ?
 Is there a specific track value for draft & experiment campagins ?

Thanks.

Best,
Mathieu

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Mathieu, 

The {creative} value track parameter corresponds to the AdId and is not globally unique. The combination of AdId and AdGroupId is globally unique. You will need to have {adgroupid} along with the {creative}. Please check this guide to understand the how value track parameters are mapped. Let me know if you have any additional questions. 

Thanks,
Sreelakshmi, AdWords API Team

[eureca]

Hi Sreelakshmi,
  ok does that mean that in the case of the Draft & Experiment type of campaigns, the creativeid is identical (being that it's tested) and the adgroup beging different from the base campaign the creativeid + adgroupid will be unique from the base campaign for the linked draft campaign ? Example :
 
- Base Campaign : creativeid = 123456789 adgroupid = 123456
- Draft Campaign #1 from above Base campaign : creativeid = 123456789 adgroupid = 321654
- Draft Campaign #2 from above Base campaign : creativeid = 123456789 adgroupid = 987654

 Does that make sense ?

Thanks.

Mathieu

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Mathieu,

The AdId is not globally unique in case of any type of campaigns (Base, Draft, Trial). You might not have observed duplicate AdIds in your account. But, there is a possibility that it could be duplicate. That being said, you will need to use the combination of AdGroupId and AdId to refer to Ads irrespective of the campaign type. In your example, it is likely that the AdId in the drafts are same but there is no guarantee that it will always have the same Id. Using along with the AdGroupId will ensure that you are always referring to the correct Ad. 

Hope this clarifies your question.