Value of Audience field in Google Adwords API Reporting

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shua...@homeaway.com

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Mar 22, 2019, 3:20:17 PM3/22/19
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Hi there,

I am using the Python client library and was able pulling Google Ads reports. However I am currently struggling with understanding some of the fields and how they are generated.

Specifically, the Audience field in the Audience Performance Report. Currently, the Audience field looks like this when pulled from AdWords API:

 

Day,Audience,Audience state,Clicks, 
2019-03-04,boomuserlist::658300382,enabled,4,

2019-03-04,boomuserlist::658300382,enabled,49

2019-03-04,boomuserlist::658300382,enabled,7

2019-03-04,boomuserlist::658300382,enabled,41

2019-03-04,boomuserlist::658300382,enabled,1

 

My question is that is there a way to map the value of user-list IDs (e.g., 658300382) to a name of the segment/group (e.g., All visitors (AdWords)) ? I know some of the segments are configured from our AdWords uploader, but there it seems there are some IDs which are not from the uploader. Is there a general mapping/look-up table for this?


Thanks,

Serena

googleadsapi...@google.com

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Mar 25, 2019, 10:27:06 AM3/25/19
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Hi Serena,

The Audience Performance Report will return the Criteria field in the format boomuserlist:123456 when the criteria is a user list. To get more details for each identifier, you will need to use the AdwordsUserListService to retrieve UserList objects where the id matches the identifier. Please check the linked guide for more details about the criteria prefixes in reporting.

I see that you have also created a private thread for the same topic. To avoid duplicates, let us continue our discussion in one of the threads.

Thanks,
Sreelakshmi, Google Ads API Team

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