Filtering Keyword Performance report on display only shows 'AutomaticContent' and 'Content' keywords

[Tiana S.]

We have quite some display keywords which used to show when filtering the Keyword performance report on only display campaigns, or `adNetworkType2 == CONTENT`, but when we try to fetch this now, we only see the `Content` and `AutomaticContent` keywords of display targeting optimization and the 

Google Content Network. Our own keywords are no longer returned for some reason...

Query:

SELECT+Id,Criteria,Status,CampaignName,AdGroupName,Clicks,Impressions,Cost+FROM+KEYWORDS_PERFORMANCE_REPORT+WHERE+Impressions > 0+AND+AdNetworkType1 = CONTENT+DURING+20160101,20160114

This query returns 2 keywords: `Content` and `AutomaticContent`, while in the AdWords interface (Campaigns -> Display Network -> Display Keywords) for the same date range I see at least 5 keywords with way more than 0 impressions (31,044, 34,496, etc.).

[Yin Niu]

Hello, 

The keywords performance report only shows metrics for search, so if you add a metric kind of field to the report (i.e. impressions) then you'll get only search keywords, with the exception of the 3000000 keyword that is an aggregation of all the display metrics. The keyword itself has no distinction if it is display or search and the AdNetworkType1, AdNetworkType2 fields are segment fields that will cause your report to only include rows with impressions. Keywords performance report is not tailored for the Display Network because it is based in a single-attribution model, which means that impressions/clicks of this report might not match up with the stats in the Display Network tab of the UI. 

Thanks,

Yin, AdWords API Team. 

[Tiana S.]

Ah I see. Thank you very much for the explanation!